Objective: Promote SONIA AI’s latest personal assistant update and drive user engagement.

Role: Copywriter – Developed compelling email marketing copy to introduce SONIA’s new features and encourage user adoption.

Deliverables:

• Email Newsletter Copy: Subject line, body text, CTA.
• Brand Voice Adaptation: Ensuring consistency with SONIA’s tone and messaging.
• Engagement-Driven Content: Focusing on user benefits and persuasive language.

Subject Line: Unlock the Future of AI with SONIA – Your Personal Assistant Just Got Smarter!

Body:
At SONIA, we believe that AI should make life simpler, not more complicated. That’s why we’re thrilled to introduce the next generation of personal assistants: smarter, faster, and more intuitive than ever before.

With SONIA, you’ll experience:

• Seamless task management – From scheduling meetings to managing emails, SONIA’s got it covered.
• Personalized insights – Get recommendations that actually understand you, not just what’s trending.
• Increased productivity – Streamline your day so you can focus on what really matters.

[Try SONIA Now] – Let AI transform your daily routine.

Cheers,
The SONIA Team

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Brand: Buro Magazine.

Objective: Develop a compelling narrative that celebrates emerging creative talent while positioning BURO as the premier digital platform for amplifying new voices and shaping cultural conversations.

Role: Lead copywriter for a branded editorial special spotlighting six breakthrough female talents, seamlessly blending their journeys into a dynamic and immersive digital experience.

Deliverables:

• Feature storytelling
• Branded editorial strategy
• SEO-optimized digital copy
• Multi-platform adaptation

This isn’t just another editorial or a polished collection debut. Generation BURO. is a statement—an ode to six audacious, talented women stepping into their own. This project has been brewing for a while, waiting for the right moment, the right people, and the perfect way to bring it to life. That moment came in early 2025, bringing together fresh creative voices, the visionary HW Studio, and the city’s most sought-after space, Holographik, for a feature that looks ahead while capturing the now.

If you know BURO., you know we don’t just follow culture—we help shape it. Our audience isn’t here to spectate; they’re here to define what’s next. These six women aren’t just part of their generation; they are their generation—pushing boundaries, rewriting narratives, and making space where there wasn’t any before. While the mainstream keeps circling the same familiar names, we’ve spent the last three years curating our own, giving emerging talent a platform to be seen, heard, and remembered.

Meet Hana, Ingrid, Dora, Elena, Rina, and Monika—the next generation, setting their own rules as they go.

Brand: Dalmatia Spreads

Project: Dalmatia Spreads, a gourmet food brand specializing in Mediterranean spreads, needed engaging and appetizing social media content to showcase their products, drive customer engagement, and boost brand awareness. The goal was to create copy that was both informative and enticing, inspiring customers to try different pairing ideas.

Role: I crafted compelling Instagram captions tailored to the brand’s tone and audience. My focus was on making the copy engaging, visually appealing, and flavorful while incorporating brand messaging and calls to action.

Results:

• Increased engagement rates on posts featuring my copy.
• Encouraged customers to explore new product pairings, as seen in comments and shares.
• Strengthened Dalmatia Spreads' brand voice with consistent, engaging messaging.

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Quick Snack Idea: Hard-boiled eggs with avocado, drizzled with olive oil, and seasoned with sea salt and fresh pepper—paired perfectly with our Dalmatia Red Pepper Spread. Trust us, once you try this combination of bold flavors, you'll be asking for more! This spread is fantastic on toasted bread or crackers. Bon appétit!

What are your taste buds craving today—sweet or savory? Try our savory options: Black Olive Spread, Red Pepper Spread, and Green Olive Spread. Or satisfy your sweet tooth with Apricot Spread, Fig Spread, and Blackberry Spread. Visit DALMATIASPREADS.COM for food pairing suggestions to elevate each flavor experience!

Let your senses indulge in the essence of strawberry! Our Organic Dalmatia Strawberry Spread brings a taste of summer to your table. Try it today and let your taste buds explore!

Torn between your favorite Dalmatia Olive Spreads? Why not have both? Layer Dalmatia Black Olive Spread and Dalmatia Green Olive Spread on warm pita, and pair with a side of eggplant salad and fresh olives. A Mediterranean-inspired snack or dinner—perfectly balanced. Bon appétit!

Need a quick, energizing breakfast? Start your day off right with Dalmatia Organic Apricot Spread on a warm croissant topped with shaved almonds. It’s simple, delicious, and just what you need to kickstart your morning!

Vegan cheese plate perfection! How beautiful is this creation by @drowsy_yam, featuring vegan cheeses, mixed olives, rutabaga fondue, crackers, and our Dalmatia Fig Spread? A delightful plant-based pairing that elevates any snack spread.

Have you tried our Dalmatia Plum Spread? Made from blue plums sourced from the pristine Pannonian Valley, this sugar-free delight captures the natural sweetness of the fruit. It’s the perfect addition to any charcuterie or cheese plate, especially when paired with Emmenthal, Fontina, or Gouda. You’ve got to try it on a warm croissant! Enjoy!

Savory or sweet—what are you in the mood for? Our savory options include Black Olive Spread, Red Pepper Spread, and Green Olive Spread. For something sweet, enjoy Apricot Spread, Fig Spread, and Blackberry Spread. Visit DALMATIASPREADS.COM for tips on pairing these spreads with your favorite foods!