Ad & Promotional Copy, Email Campaigns & Newsletters, Social Media Copy, Landing Pages & Web Copy, Infographics & Branded Content.

Objective: Promote SONIA AI’s latest personal assistant update and drive user engagement.

Role: Copywriter – Developed compelling email marketing copy to introduce SONIA’s new features and encourage user adoption.

Deliverables:

• Email Newsletter Copy: Subject line, body text, CTA.
• Brand Voice Adaptation: Ensuring consistency with SONIA’s tone and messaging.
• Engagement-Driven Content: Focusing on user benefits and persuasive language.

For BURO. Magazine, I crafted an engaging and informative editorial special spotlighting six breakthrough female talents, seamlessly weaving their journeys into a dynamic and immersive digital experience. I developed a compelling narrative that celebrates emerging creative talent while positioning BURO. as a premier digital platform for amplifying new voices and shaping cultural conversations.

📌 Brief Context

Dalmatia Spreads, a gourmet food brand specializing in Mediterranean spreads, needed engaging and appetizing social media content to showcase their products, drive customer engagement, and boost brand awareness. The goal was to create copy that was both informative and enticing, inspiring customers to try different pairing ideas.

✍️ My Role

I crafted compelling Instagram captions tailored to the brand’s tone and audience. My focus was on making the copy engaging, visually appealing, and flavorful while incorporating brand messaging and calls to action.

🔤 The Copy

(Here, include the selection of Instagram captions you wrote. You can format them in a way that highlights the variety of tones and strategies used—e.g., some playful, some more informative.)

📈 Results

• Increased engagement rates on posts featuring my copy.
• Encouraged customers to explore new product pairings, as seen in comments and shares.
• Strengthened Dalmatia Spreads' brand voice with consistent, engaging messaging.

Brief Context:
Dalmatia Spreads needed engaging social media copy to showcase their diverse range of Mediterranean spreads, build brand awareness, and connect more deeply with their audience. The goal was to highlight their products in a way that would generate interest and increase customer interaction.

Your Role:
As the copywriter for this project, I created social media posts that aligned with Dalmatia Spreads' brand voice and effectively communicated the appeal of their products to a wide audience. The copy needed to be compelling, concise, and shareable to engage the brand’s online community.

The Copy:

1. Quick Snack Idea: Hard-boiled eggs with avocado (add olive oil, sea salt + fresh pepper) and our Dalmatia Red Pepper Spread! Trust us, you have to try this delicious combination of flavors. You can also pair with toasted bread or crackers. Bon appétit!
2. Sweet or Savory?: Our savories are Black Olive Spread, Red Pepper Spread & Green Olive Spread; and our sweets are Apricot Spread, Fig Spread & Blackberry Spread. Visit us at DALMATIASPREADS.COM for pairing suggestions!
3. Let Your Senses Explore: Let your senses write their own lovely story while your palate explores the essence of strawberry! Try our Organic Dalmatia Strawberry Spread!
4. Vegan Cheese Plate: This vegan cheese plate by @drowsy_yam features mixed olives, rutabaga fondue, crackers & Dalmatia Fig Spread. Delicious!
5. Plum Spread Perfection: Dalmatia Plum Spread, made from blue plums in the Pannonian Valley, with no added sugar. Perfect for pâté, charcuterie, and cheese plates! Try it with a warm croissant!

Results:
Though specific performance metrics are not available, the engaging nature of the social media copy led to increased customer interaction, including more user-generated content, product inquiries, and a higher rate of engagement with posts.

Results:
The social media campaign resulted in a significant increase in followers, with a 35% growth in Instagram followers over a 3-month period. The engaging copy encouraged more user interaction, product inquiries, and higher engagement with posts.

Visual Elements:
(Include relevant visuals like screenshots of posts, ads, or landing pages as applicable.)

Quick Snack Idea: Hard-boiled eggs with avocado, drizzled with olive oil, and seasoned with sea salt and fresh pepper—paired perfectly with our Dalmatia Red Pepper Spread. Trust us, once you try this combination of bold flavors, you'll be asking for more! This spread is fantastic on toasted bread or crackers. Bon appétit!

What are your taste buds craving today—sweet or savory? Try our savory options: Black Olive Spread, Red Pepper Spread, and Green Olive Spread. Or satisfy your sweet tooth with Apricot Spread, Fig Spread, and Blackberry Spread. Visit DALMATIASPREADS.COM for food pairing suggestions to elevate each flavor experience!

Let your senses indulge in the essence of strawberry! Our Organic Dalmatia Strawberry Spread brings a taste of summer to your table. Try it today and let your taste buds explore!

Torn between your favorite Dalmatia Olive Spreads? Why not have both? Layer Dalmatia Black Olive Spread and Dalmatia Green Olive Spread on warm pita, and pair with a side of eggplant salad and fresh olives. A Mediterranean-inspired snack or dinner—perfectly balanced. Bon appétit!

Need a quick, energizing breakfast? Start your day off right with Dalmatia Organic Apricot Spread on a warm croissant topped with shaved almonds. It’s simple, delicious, and just what you need to kickstart your morning!

Vegan cheese plate perfection! How beautiful is this creation by @drowsy_yam, featuring vegan cheeses, mixed olives, rutabaga fondue, crackers, and our Dalmatia Fig Spread? A delightful plant-based pairing that elevates any snack spread.

Have you tried our Dalmatia Plum Spread? Made from blue plums sourced from the pristine Pannonian Valley, this sugar-free delight captures the natural sweetness of the fruit. It’s the perfect addition to any charcuterie or cheese plate, especially when paired with Emmenthal, Fontina, or Gouda. You’ve got to try it on a warm croissant! Enjoy!

Savory or sweet—what are you in the mood for? Our savory options include Black Olive Spread, Red Pepper Spread, and Green Olive Spread. For something sweet, enjoy Apricot Spread, Fig Spread, and Blackberry Spread. Visit DALMATIASPREADS.COM for tips on pairing these spreads with your favorite foods!

Quick snack idea: 🥚🥑 Hard-boiled eggs with avocado (add olive oil, sea salt + fresh pepper) with our Dalmatia Red Pepper Spread! Trust us, you have to try this delicious combination of flavors. You'll be saying, "More please!" 😋 You can also use any type of toasted bread or crackers. Bon appétit! 🍞

What are your taste buds in the mood for today—sweet or savory? 😋 Our savories on the plate are Black Olive Spread, Red Pepper Spread & Green Olive Spread; and our sweets are Apricot Spread, Fig Spread & Blackberry Spread. Visit our website - DALMATIASPREADS.COM to see our suggestions on combining each flavor with specific foods! 🍇

Let your senses write their own lovely story while your palate explores the essence of strawberry! 🍓 Try our Organic Dalmatia Strawberry Spread! 🌱

Can't decide which one of our Dalmatia Olive Spreads you prefer? How about BOTH! Try a thin layer of Dalmatia Black Olive Spread with a thin layer of Dalmatia Green Olive Spread on a warm pita; pair with an eggplant salad and fresh olives! A perfect Mediterranean snack or dinner. Bon appétit! 🥙

Rushing out and you need a super quick breakfast idea? Something simple, yet filling and energizing for the start of your day? 🌞 Try our Dalmatia Organic Apricot Spread + warm croissant with shaved almonds! 🥐 Bon appétit!

How about a vegan option cheese plate? 🧀 How lovely is this plate by @drowsy_yam featuring vegan cheeses with some mixed olives, rutabaga fondue, salt & olive oil crackers & our Dalmatia Fig Spread! 🌿

Did you guys try our Dalmatia Plum Spread? 🍇 Blue plums from the pristine Pannonian Valley are nearly the only ingredient in this traditional recipe with NO SUGAR ADDED. Its sweetness comes from naturally occurring plum sugars. This spread is a simply perfect addition to any pâté, charcuterie, or cheese plate! It's delicious with Emmenthal, Fontina or Gouda cheeses. And you must try it with a warm croissant! 🥐 Enjoy!

What are your taste buds in the mood for today—sweet or savory? 🍽 Our savories on the plate are Black Olive Spread, Red Pepper Spread & Green Olive Spread; and our sweets are Apricot Spread, Fig Spread & Blackberry Spread. Visit our website - DALMATIASPREADS.COM to see our suggestions on combining each flavor with specific foods! 🌿

Dalmatia Spreads – Social Media Copywriting

Project Context

Dalmatia Spreads needed engaging Instagram captions to showcase their gourmet spreads and inspire their audience with pairing ideas. The goal was to highlight product versatility while maintaining a warm, inviting brand voice.

My Role

I crafted social media captions for Dalmatia Spreads’ Instagram, focusing on food pairing ideas, product highlights, and audience engagement.

Instagram Captions

Quick Snack Idea!
Hard-boiled eggs with avocado (add olive oil, sea salt, and fresh pepper) paired with Dalmatia Red Pepper Spread! This combination is a must-try. You can also enjoy it with toasted bread or crackers. Bon appétit!

Sweet or Savory?
What are your taste buds in the mood for today? Our savory selections: Black Olive Spread, Red Pepper Spread & Green Olive Spread. Our sweet options: Apricot Spread, Fig Spread & Blackberry Spread. Visit DALMATIASPREADS.COM for pairing ideas!

A Strawberry Love Story
Allow your senses to write their own lovely story while your palate explores the essence of strawberry! Try Dalmatia Organic Strawberry Spread.

The Perfect Mediterranean Snack
Can’t decide between Dalmatia Black Olive Spread and Green Olive Spread? Try both! Spread a thin layer of each on warm pita, pair with eggplant salad and fresh olives, and enjoy. A simple, flavorful way to elevate your snack time.

Busy Morning? Quick Breakfast Hack
Rushing out the door? Try this: Dalmatia Organic Apricot Spread with a warm croissant and shaved almonds. A simple, energizing start to your day. Bon appétit!

Vegan Cheese Plate Goals
How about a fully plant-based cheese board? Featuring vegan cheeses, mixed olives, rutabaga fondue, salt & olive oil crackers, and Dalmatia Fig Spread. A perfect pairing for any occasion.

Plum Perfection
Did you try our Dalmatia Plum Spread? Blue plums from the pristine Pannonian Valley are the star ingredient in this traditional recipe—no sugar added, just the natural sweetness of plums! Perfect for pâté, charcuterie, or cheese plates. Pair with Emmental, Fontina, or Gouda—or enjoy it with a warm croissant!

Results

The Instagram campaign boosted engagement, increased brand awareness, and strengthened Dalmatia Spreads’ presence as a go-to for gourmet food pairings.

Pitch Deck for the E-Sports and Robotics Company launching International Robotic Racing Platform, as well as Drone Racing League.

Brand Narrative & Positioning, Visual Identity & Logo Design, Website Development & UX Copy, Brand Collateral, Brand Identity & Strategy.

For BURO. Magazine, I crafted an engaging and informative editorial special spotlighting six breakthrough female talents, seamlessly weaving their journeys into a dynamic and immersive digital experience. I developed a compelling narrative that celebrates emerging creative talent while positioning BURO. as a premier digital platform for amplifying new voices and shaping cultural conversations.

Objective: Promote SONIA AI’s latest personal assistant update and drive user engagement.

Role: Copywriter – Developed compelling email marketing copy designed to introduce SONIA’s new features and encourage user adoption.

Deliverables:

• Email Newsletter Copy: Subject line, body text, CTA
• Brand Voice Adaptation: Ensuring consistency with SONIA’s tone and messaging
• Engagement-Driven Content: Focusing on user benefits and persuasive language

Subject Line: Unlock the Future of AI with SONIA – Your Personal Assistant Just Got Smarter!

Body:
"At SONIA, we believe that AI should make life simpler, not more complicated. That’s why we’re thrilled to introduce the next generation of personal assistants: smarter, faster, and more intuitive than ever before."

With SONIA, you’ll experience:

Seamless task management – From scheduling meetings to managing emails, SONIA’s got it covered.

Personalized insights – Get recommendations that actually understand you, not just what’s trending.

Increased productivity – Streamline your day so you can focus on what really matters.

[Try SONIA Now] – Let AI transform your daily routine.

Cheers,
The SONIA Team

For BURO. Magazine, I crafted an engaging and informative editorial special spotlighting six breakthrough female talents, seamlessly weaving their journeys into a dynamic and immersive digital experience. I developed a compelling narrative that celebrates emerging creative talent while positioning BURO. as a premier digital platform for amplifying new voices and shaping cultural conversations.

📌 Brand: CINEMAX+
📌 Role: Email Marketing Copywriter
📌 Objective: Drive engagement for a curated collection of international films.
📌 Deliverables:

• Engaging email subject line & preview text
• Story-driven copy connecting with film lovers
• Strong CTA encouraging immediate streaming

Subject: Your Passport to Global Cinema Awaits!
Preview Text: Award-winning films from around the world—now streaming on CINEMAX+.

Header: Escape the Ordinary. Explore Global Stories.

Body Copy:
Cinema is more than entertainment—it’s a window into cultures, emotions, and worlds beyond our own. 🌍✨

This month, CINEMAX+ presents Beyond Borders, a handpicked collection of international films that redefine storytelling.

🎬 Critically Acclaimed Masterpieces
🌏 Voices from Across the Globe
🎟️ Your Ticket to Cinematic Adventure

Start watching today—your first month is FREE!

[Stream Now]

📌 Brand: Lumière Skincare
📌 Role: Copywriter for social media ad targeting eco-conscious consumers
📌 Objective: Promote a new luxury moisturizer targeting eco-conscious consumers.
📌 Deliverables:

• Short-form ad copy tailored for Instagram & Facebook
• CTA-driven messaging optimized for engagement & conversions
• Alignment with brand tone & sustainability messaging

Ad Copy:
✨ Glow Naturally. Hydrate Deeply. ✨
Meet Lumière Hydrate+, the all-natural, ultra-hydrating moisturizer designed to nourish your skin with botanical ingredients. Dermatologist-approved and 100% vegan.
💚 Eco-friendly. 🌿 Clean Beauty. 🌍 Sustainable.
Shop now & get 15% OFF your first order! ⬇️
[Shop Now]

📌 Brand: CULTURE CODE Podcast
📌 Role: Email Campaign Copywriter
📌 Objective: Drive listens and subscriptions for a new podcast exploring pop culture.
📌 Deliverables:

• Multi-email campaign concept
• Subject lines, headers, and compelling copy

Email 1 – Teaser

Subject: A podcast for culture lovers is coming…
Body:
Pop culture isn’t just entertainment—it shapes the way we think, live, and connect. CULTURE CODE is the podcast that breaks it all down, from viral moments to timeless icons.

🎧 Episode 1 drops soon. Get on the list!

CTA: Stay Updated (intended to lead to the newsletter sign-up page or subscription form)

Email 2 – Launch Announcement

Subject: CULTURE CODE Podcast is LIVE!
Body:
🎙️ New podcast alert! CULTURE CODE explores the art, media, and moments that define us—with special guests, deep dives, and hot takes you won’t hear anywhere else.

🎬 EP 1: The Rise of the Cult Classic – Why Some Films Never Die

🎧 Available now on Spotify & Apple Podcasts.

[Listen Now]

📌 Brand: Casa di Mare Hvar
📌 Role: Copywriter for luxury travel campaign
📌 Objective: Promote the villa’s exclusive accommodations to high-end travelers.
📌 Deliverables:

• Print ad copy tailored for high-end travel publications
• Persuasive, evocative storytelling that enhances brand prestige
• Luxury-focused messaging designed to attract affluent clientele

Headline: Where Time Slows Down and Luxury Feels Like Home

Body Copy:
Tucked away on the sun-drenched shores of Hvar, Casa di Mare offers an exclusive escape for those who crave privacy, elegance, and the gentle lull of the Adriatic. Indulge in bespoke experiences, from private yacht charters to personalized gourmet dining. Your Mediterranean dream awaits.

📍 Hvar, Croatia | Book your stay at CasaDiMareHvar.com

Objective: To craft a compelling narrative that introduces and elevates the next generation of creative talent, positioning BURO. as a platform that champions new voices and shapes cultural conversations.

Role: Lead copywriter for a branded editorial feature highlighting six emerging female talents in fashion, culture, and entertainment.

Deliverables:

• Editorial Feature Copy – A long-form article introducing six rising talents, seamlessly blending storytelling with brand positioning.
• Branded Content Strategy – Ensuring alignment with BURO.’s brand voice while maintaining an engaging, journalistic tone.
• SEO & Digital Adaptation – Optimizing content for online publication and audience engagement.

Copy:

This isn’t your typical editorial or a simple showcase of a new collection. This is a story about six young, talented, and ambitious women whose time is just beginning. Generation BURO. is a project we’ve wanted to bring to life for a while, but we waited for the perfect moment to do it our way, with the right people. That moment finally arrived in early 2025, bringing together emerging local talent, the multidisciplinary fashion studio HW Studio, and the city’s most sought-after location, Holographik Space, in a special feature.

If you follow BURO., you know that supporting young creatives is at the heart of what we do. Our audience is made up of the very generations shaping today’s world. These six women are not just representatives of their time—they each bring something unique to the table. While the mainstream scene has its familiar faces, BURO. has spent the last three years curating its own, giving rising talent a platform to introduce themselves and claim their space.

Meet Hana, Ingrid, Dora, Elena, Rina, and Monika—the next generation defining the future.

Generation Buro.

Need someone to craft an interesting story for your publication? 

Let’s talk.

For the Casa di Mare project, I created a comprehensive brand identity, website, and a copy for a private villa in Hvar, Croatia

Web Copy:

This exquisite villa presents a haven of luxury and comfort. Immerse yourself in the serene ambiance of the spacious terrace, with breathtaking panoramic sea views. Indulge in the meticulously crafted bedrooms, each thoughtfully designed to offer a private sanctuary, complemented by its own en-suite bathroom for your utmost convenience. The generously proportioned living room beckons relaxation and entertainment, while the fully equipped kitchen, complete with modern appliances including a dishwasher and an oven, ensures a seamless culinary experience throughout your stay.

Immerse yourself in the beauty of the nearby pebble beach, just 30 meters away, or take a leisurely stroll to the sandy beach located a mere 100 meters away. With convenient access to public roads and transportation, you'll have the freedom to explore the surrounding areas at your own pace. The villa's strategic location places it just 2 km from the charming towns of Jelsa and Vrboska, ensuring you're never too far from vibrant local culture.

BRAND NARRATIVE: Developed the brand story, emphasizing the villa’s luxurious, tranquil atmosphere and exclusive experience for guests.
VISUAL IDENTITY: Created a cohesive visual style that reflects the premium quality and elegance of the villa, incorporating a sophisticated color palette and design elements that align with its unique location.
LOGO DESIGN: Designed a distinctive logo that conveys the villa's refined aesthetic and connection to its serene environment.
COLOR SCHEME & TYPOGRAPHY: Choose an elegant color palette and typography that communicate the brand’s luxurious yet relaxed vibe.
WEB DESIGN & DEVELOPMENT: Designed and coded a responsive, user-friendly website with a modern, clean layout that seamlessly showcases the villa's offerings. I ensured the website was optimized for all devices.
WEBSITE COPY: Wrote all the content for the website, including descriptions of the villa’s amenities, services, and unique features, tailored to resonate with high-end clientele.
BRAND COLLATERAL: Created digital assets and materials such as brochures or online ads to complement the villa’s brand identity.

Project